Three months ago, we opened the Getty Images | iStock Ambassadors program; a simple platform consisting of a continuous feed of fresh, visually oriented posts we've collected for social media sharing. The idea behind the program is to provide a means to augment our marketing reach at a grass-roots level, by making is easy for staff and contributors to spontaneously share relevant, visually engaging stories about what we do.
Creative teams are intimately involved in creating and sourcing stories that will resonate in social media. The posts we provide cover a wide range of topics including exceptional new work we are seeing, personal projects, awards, exhibits and visual trends, as well as general industry and technology news. The list of topics goes on, and the content is evolving as we learn more about how users and followers are responding to it.
Contributor reponse to the program has been very encouraging, with over 800 contributors registered so far, and many participating regularly as a part of their normal, social rountine. The Ambassadors program helps us remind people about the great work we represent and it helps us attract new business, but sharing has other benefits for members as well. Participation can help fuel your social conversations, extend your network visibility and attract new followers. Stats show you how your network responds to each post you share so you can learn more about what topics are popular with your followers. The Ambassadors platform is very easy to use, you don't need to have a large following to join and you select only what you want to share. Just select a story, personalize the message, and post it to one or more of your social networks with just a few clicks. There is even a handy mobile app you can use for sharing on the fly.
Access the Ambassadors program via the Contributor Community website under the link, 'Promote your work', or go to ambassadors.gettyimages.com . You will be prompted to log into the Contributor Community website before entering. If you do not have credentials for the Contributor community website please contact,
contentmanager@gettyimages.com. Just register (one-time), connect your channels and you are ready to share!
If you haven't visited Ambassadors yet, please visit the site and give it a try--we think you, and your followers will be inspired by what we have to share
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