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Если кому интересно - вот как канвас свои беды объясняет:
I am not 100% sure what you mean, but am I right when you complaint about the sales? If so, I think the right thing is to quote our CEO from his last newsletter. There he explains a lot about failing sales lately. Here is what he wrote:
"First of all, our main challenge started taking effect a little over two
years ago now. Suddenly, and over a period of only 24 hours, we lost about
80% of the organic traffic to our product pages. Because this organic
traffic normally accounts for 80% of our revenues, it takes little effort to
figure out what this did to our sales levels. Such a BIG drop in organic
traffic relates to algorithm changes made by Google vis-a-vis how they
perceive the quality of our service and content. Google continuously makes
such changes to improve their search results and we got stuck in one of
their filters. We have since cleaned the site for everything we could think
of, mapped our incoming links to try and weed out bad ones, started blogging
and working to offer higher quality content, but to little avail.
Unfortunately, we have not recovered yet. At the moment, we are just
waiting, and thinking. We do have a fair idea of what to do next, but this
also requires resources to spare, and that is something we have been short
of for a while.
Secondly, and because of the drop in organic traffic to our main product
pages, we have worked hard to increase our conversion rates to get as much
effect as possible from the traffic that we do get. I would say this work
has been a small success. Even though we have not managed to regain the same
level of relevant traffic, we have managed to regain our sales levels over
the past two years. I think that is promising. In the mix, it is important
to convey that this recovery would not have been possible without your
continued support, nor without also spending a lot more money on
advertising. So, while we have re-gained our previous sales levels, we have
also greatly increased our spending on ads. I suspect we are not alone in
this either. Other agencies are, or have probably found themselves, in the
same position. Although our paid marketing is highly efficient at the
moment, I find it problematic that we are having to compensate for the loss
of organic traffic by way of paid marketing like this, especially since the
main benefactor of this spending is the same party whom we previously relied
on for the said organic (free) traffic. Still, we are continuing our effort
to figure this out and regain our trust with Big G and only the future will
show how this goes.
Yours,
Cato
Clipcanvas.com"
I hope this answered your question, please let me know if there is anything else I can do for you.
Kind regards, Svein
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