Dear Artists,
As the global market for creative content continues to grow and diversify, Pond5 is also evolving. We’re exploring new ways to expand licensing activity and
maximize the earning potential for our contributors as one of several strategic moves to ensure Pond5’s future and enhance our competitive offering. By adapting our pricing and embracing new opportunities, we’re positioning the marketplace for sustained growth in an ever-changing landscape.
Starting on January 15, 2025, we will introduce new contributor royalty rates. Artists will now earn a 30% royalty from licensing activity on Pond5, while Exclusive video artists will earn an increased royalty of 40%. The new rates will also apply to the Pond5 Subscription, Global Market Earnings, and Partner Earnings programs. Given their restricted use rights and narrow license scope, Dataset Earnings will now earn 20%.
We will update our Contributor Agreement effective January 15, 2025, to account for these changes. We encourage you to review the new Pond5 Contributor Agreement carefully.
While the industry has evolved dramatically since our founding in 2006, our commitment to supporting our artists remains at the heart of everything we do. We deeply value you as a member of our talented and diverse contributor community and understand this change may feel significant. Our ultimate goal is to build a sustainable marketplace where you can continue to grow and succeed over the long term.
Please visit our Contributor portal for further information about the Pond5 contributor experience, and contact our Support team at
support@pond5.com with any questions.
Thank you, as always, for being a valued part of our community.
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